- Get Everything Checked
- Improve Energy Efficiency
- Update the Cooking Area
- Maintain the Landscape
- Buy Pieces Wisely
- Employ Professionals
There’s no shortcut to brand excellence, especially if your business is just starting. However, you can start in small ways. For instance, you can start by taking your outdoor signs seriously. With the help of a good agency providing business branding Melbourne has to offer, you can make people notice and remember your company.
Why invest in your shop’s outdoor signs?
It is a fantastic method making a declaration and also make your product and services understood. In accordance with specialists in the retail market, you just have 3 seconds to catch the interest of your consumers. If you miss out on that time framework, you can lose your clients permanently.
A strategic expert in business branding Melbourne has today could aid you to maximise your outside indicators as well as advertisements.
1. Specify Your Advertising Purposes
Just how do you gauge success with your outdoor sign advertising? It is necessary to plainly specify your advertising purposes prior to you relocate right into the real advertising and marketing preparation procedure. Click here Seamer Design
- Just what are you most likely to advertise?
- How much time will this promo last?
- What type of reaction do you want to evoke from your consumers?
These are essential inquiries you have to resolve. When you have the solutions, it will certainly come to be clearer exactly what you could do to attain them.
2. Make Sure the Sign’s Dimensions Match the Area, Too
Prior to beginning in brainstorming the style for your exterior advertisements or indicators, you should select the area initially. Where you position the outside indication is essential because this will certainly identify whether the message will certainly reach your designated target market.
Your objective is to achieve optimum exposure given that this is your ticket to success. Along with area, the dimension and also message is likewise critical to improving the success of your 3D indication.
3. Give Off a Vibrant Style
Style ought to not be perplexed with message or material. The layout is exactly what will certainly make your clients see what your brand has to provide. It needs to follow your brand name.
This will certainly make it less complicated for your consumers to observe. Additionally, they will conveniently acknowledge that the indicator is from your business due to the branding.
4. Keep It Simple
An outdoor sign is made to attract the interest of the consumers. So, the content needs to be kept short.
You desire the sign to be effectively sized to make sure that it could be noticeable from afar. As a result, including way too much material could endanger the dimension. You have to place an adequate info to record their focus.
For instance, if you have a coupon for your company, you ought to concentrate on exactly what the deal has to do with. Your objective is to ignite their inquisitiveness as well as make them see your shop to get more information concerning the deal.
5. Go Digital
Capitalise on the competence of the business you are working with to do your indicator. Digital signs, such as 3D indications, are the best choice for the majority of companies nowadays. It permits them to benefit from the modern technology in order to make the indications much more distinctive. It includes a specific buzz to your advertising and marketing initiatives as well as boosts the buying experience for your clients.
The next time you make a decision to hire a professional in business branding Melbourne has these days, bear in mind of these suggestions.
These suggestions will certainly give the instructions you have to boost your advertising initiatives. In the age of electronic advertising and marketing, you will certainly know that conventional outdoor signs could still be your keys to company success.
If you’re interested in the services of a business branding in Melbourne, skip the Google search. Visit this site to find Melbourne business branding services.
As smart devices continue to rise, there is also a consequential development in the SD cards that are used as storage for these modern phones. Many mobile phone units nowadays have a built-in storage; however, this is often not enough prompting the requirement for an external SD card for additional storage space.
If you are looking to buy 64GB SD card or any memory option you need, you will have plenty to select from in the market. Whatever brand or type of micro SD card you invest in, listed below are some of the methods in which you can maximise its use.
Run Portable Apps
Aside from its use as a portable operating system, you can likewise buy 64GB SD card units to run applications on your mobile phone or PC in a portable way. With the help of an adaptor, you can use your SD card as a USB stick. This is highly hassle-free, especially if your gadget has actually restricted storage space. You do not need to install the application on your gadget; rather, you can save it on the SD card and plug it into the device when you have to use an application.
Increase Storage Capability
This is the primary need to buy 64GB SD card: to get additional storage space for your smart device or tablet. As mentioned above, most smart devices have their built-in SD storage capability. It is quite minimal especially since many smartphone users today are highly dependent on their smartphones to save and transfer files. It is necessary to get an additional micro SD with up to 32 GB in capacity to make sure that the device can handle your files.
Prior to you buy 64GB SD card Australia stores have for extra storage, it is very important to examine if your gadget allows for extra storage. Depending on the brand or producer of your smart device, some may not have a slot for the SD card. Therefore, it is necessary to have it examined before you purchase.
Windows Recovery Disk
Another way that you can use your micro SD card (that many people are not even aware of) is for Windows recovery disk. Undoubtedly, you can use your SD card for your computer system, not just for your mobile phones. Some PC users have actually relied on their SD cards as a portable operating system. This will enable them to boot their PC in a secure manner so you won’t risk losing important information or files on your PC.
With the variety of things you can do with an SD card, you still need to get one. To ensure good value for your money, make sure it has ample storage space for the purpose you have in mind. Although an external hard drive may offer huge amounts of storage space, it is not as portable and handy when you buy 64GB SD card in Australia. You are better off with the latter. Of course, if you can afford to have both then, by all means, get both.
For all of your SD card needs or if you are looking for cheap 64GB SD card Australia stores have to offer, you can go to http://www.cheapchips.com.au/memory/64gb-micro-sdxc
No one predicts when they would pass away. No one also dreams to pass away rapidly and leave a residential or commercial property behind with no owner. Unless the real estate lawyers Townsville has these days assist you in preparing the will, you might regret it later. They will assist you when going through these elements:
All your properties enter into the picture right from the preliminary phases of preparing a will.
A few of the important things the real estate lawyers Townsville has today might ask you to list in the will consist of guns, musical instruments, antiques, collections, artwork, pension, financial investment and savings account and realty accounts to name a few.
The real estate lawyers Townsville nowadays might likewise recommend you to assess other residential or commercial property such as acquired products, precious jewellery, and pictures to name a few. Learn more about KRG Conveyancing
The type and quantity of financial obligations you owe others are of significance when composing a will. Financial obligations consist of impressive medical expenses, individual financial obligations, trainee loans, vehicle loan, equity loans, home mortgages, charge card and other expenses.
The Townsville real estate lawyers assist you to discover out if the money you have can clear the financial obligations. If it cannot, the real estate lawyers in Townsville would help you choose on the residential or commercial property your administrators would take to clear your financial obligations.
Whoever ought to acquire your possessions is of terrific value to the will you wish to compose. After the financial obligations have actually been cleared, whatever stays need to go to the recipient of your option.
Choosing who the beneficiary would be is in some cases difficult particularly if you do not comprehend home law.
The successor ought to not constantly be your kid or instant relative. Beneficiaries can likewise be companies, organizations, or good friends who have actually exceptionally included countless worth to your life.
With the help of Townsville property lawyers, you can disperse your home or business as a whole or in parts in a composed will.
If there is any unique scenario that your administrator would want to attend to, you must spell it out. The attorneys would take a look at it acutely and pick the next strategy.
Such situations could be there particularly if you have a kid who has actually achieved the needed age to own a home, however, most likely have a unique requirement. If you want to intentionally leave out any kid or grandchild from acquiring the home, compose it plainly because will and mention some factors for doing so.
If you don’t observe this, the court of probate might presume the omission was because of a typographical error or mistake. Here, persuading the court otherwise would not be simple unless you find Townsville real estate lawyers.
Many people have today welcomed the have to compose a will prior to their passing. This does not suggest they understand when they would pass away, however it would make succession much easier and serene.
Individuals who contest the residential or commercial property if it was not appropriately dispersed in composing. If you do not look for assistance from the very best property lawyers in Townsville, you might compose a will that will not work in the succession procedure.
Looking for ways to improve your sleep? Won’t medicine and milk work? Perhaps it’s time to invest in comfy luxury Egyptian cotton sheet sets to make your sleep more comfortable and inviting.
There are a lot of ways you can improve your sleep through various things but, sometimes, choosing the best position and sheet sets help. You can even invest in better air conditioning or the quality of the mattress you have. Sometimes it could be that your body clock is not used to the new one you are trying to implement and it takes time to get used to it. But if you are curious about how to improve your sleeping habits, you can find out by reading these easy steps you can follow:
Keep your sleeping habits in sync. Trying falling asleep at the same time and wake up at the same time as well to make your body get used to a new sleeping cycle. If you manage to keep your sleeping habit uniform, you will be able to notice great changes in your physical and mental health since it will always keep you refreshed. If you are an active body, you should consider changing your sheets or mattress to look forward to the comfort it promises. Buy luxury Egyptian cotton sheet sets NZ outlet through this site https://www.thehotelsheet.co.nz/ for some great quality sheets for your bed.
Control light exposure as much as possible. The sun is there for a reason, and it actually helps you be more active during the day and encourages you to do more things happily. Sunlight helps you wake up fully than coffee, so try to walk in sunny parks or work next to a window to let the sun soak the room. Investing in luxury Egyptian cotton sheet sets in NZ stores can make you feel drowsy easier, perhaps make the room dark and avoid bright screens an hour or two before bedtime can help you immensely. If you need to go to the bathroom or get a glass of water, try investing in dim lights instead to make it easier to fall back asleep.
Exercise. Studies show that people who exercise regularly sleep better at night and are more active during the day. Even small exercises like walking can improve the quality of your sleep and make it more comfortable by getting luxury Egyptian cotton sheet sets for your bed. It will also help you get more fit and healthy with the regular exercise and the regular sleeping pattern.
Eat properly. Getting a balanced diet of healthy food and exercise will help you tremendously in your figure and sleeping habits. Try to avoid nicotine and caffeine as much as possible and avoid huge portions of food at night. Drinking too much juice or water might not be good for your sleeping habit since it will make you go to the bathroom more often than you want. Luxury Egyptian cotton sheet sets NZ outlets can give you a wide variety to choose from and entice you to look forward to sleep.
Relax and de-stress. In order to make your sleep more comfortable and relaxing, try to avoid all the stress you have at work and manage your time smartly. Try to look forward to luxury Egyptian cotton sheet sets on your bed to entice your body to relax and feel sleepy.
Make a habit of doing the things listed above and a goodnight’s rest will be achieved every night. For more information, please visit at https://www.thehotelsheet.co.nz/
Concrete finish is essential for every home or office establishments. Considering that the majority of structures nowadays are made from concrete, you wish to guarantee that the surface area is preserved. Not just will it improve the life expectancy of your concrete floors, it can likewise protect its colour, lustre, and look. That is why when it concerns concrete coatings Melbourne specialists provide, it is necessary to try to find a business with a terrific performance history and years of experience.
Concrete surface areas are continuously exposed to hazardous chemicals, abrasions, spots, spills and oil to name a few things. Concrete coatings Melbourne specialists offer today help concrete surface areas from damages and fractures. If you are looking for a way to protect your concrete floors, have a look at these benefits of concrete coatings Melbourne specialists:
1. Seal Concrete Colour
Using finishing over concrete assists make sure that the surface areas do not diminish and the colours do not fade. Concrete patio areas, fireplaces and paths are not low-cost. That is why it is essential to safeguard your financial investment by utilising quality Melbourne concrete coatings. Maintaining the colour of your concrete is necessary to match your landscape. Do not simply utilise normal concrete coverings. Make certain to choose quality concrete coatings in Melbourne as they are non-porous. This indicates that no mould, mildew or water can permeate the surface area and cause damage to your financial investment.
2. Lengthen the Life of Concrete Floors
Concrete flooring coverings are understood to lengthen the life of concrete surface areas. It is the very best service when you wish to cover, secure and lengthen the life of your concrete floorings inside and outdoors. You can talk with specialists in concrete finishings to assist you to recognise the very best kind of concrete finish ideal for your floorings.
3. Easy to Preserve
One benefit that concrete coatings provide is the easy way you can maintain it. Since your floorings go through heavy foot traffic and exposed to compounds that might harm its surface area, it is necessary that your floorings are simple to tidy. With the aid of concrete coatings, cleaning your floorings from dirt, particles, dust, and discolorations are now simple. That is why concrete coverings are best even for business facilities that include food and beverages preparation.
4. Affordable and Sustainable
It is no surprise why most business, designers, and contractors select concrete coatings. Their price and sustainability is certainly an excellent element. They assist to reduce damage from chemicals and safeguards the surface area from fracture and joint treatments, slip resistance and uses ornamental decorations to your floorings.
The above-mentioned are leading benefits you will get to take pleasure in when you utilise Cotewell concrete coatings. If you wish to buy Melbourne concrete coatings, you can visit www.cotewell.com.au for more information. Remember to do a background check when trying to find professionals who use concrete coverings. You can likewise ask suggestions from your buddies and loved ones for the very best concrete covering provider in Melbourne.
Well-designed websites attract people and help the visitors understand company, branding, and product through a variety of the encompassing visuals, text, indicators, and interactions. Any web design Brisbane experts develop today should have elements that work towards a particular goal. As a web designer, you need to know that the success of a website design is not dependent on the cool visuals, social media integration, or the code.
If you want to craft a winning website for your client, come up with an online strategy that is well-thought-out. You need to know how to develop a communication plan, new product, public relations, and creative brief.
Phases of the website design process:
Web design Brisbane developers craft should communicate to the audience on matters regarding services and products provided. Before you start the process, you need to know the audience and purpose of the site. Collaborating with the best social media company Brisbane has at present will help you know the importance of having features such as Google Ads and Facebook Ads on a website.
Interviewing stakeholders of the organization will help you identify the key competitors and the needs of the audience. You will also understand the services the business provides to the customers, the environment in which it exists, and its background.
Coming up with a project scope plan, which summarizes the deliverables and specific activities in accordance with the timelines will increase your chances of meeting the expectations of the organization. If you want to complete the project within the scheduled time and to be orderly, use a Gantt chart. It outlines the steps to be followed in the course of the project. It also defines the roles of the client and those of the designers.
Site architecture and wireframes
Site architecture is composed of wireframes and sitemap. Involving digital marketing experts when creating the sitemap will let you know how to structure the pages of the site. Sitemap plays an essential role when it comes to defining the relationship of different pages. Wireframes outline the content that appears on every page within the site.
Visual design and site development
It is important to consider the organization’s visual brand when creating a visual style. Web design Brisbane professionals create should be able to connect the website with the forms of communication used by the organization. Develop the site by creating videos, podcasts, and slideshows to appear on the site. Build CSS and HTML of the website. Understanding digital marketing Brisbane companies provide will enable you to make the right the decisions when it comes to site development.
Site testing, launching, and maintenance
A site that has broken elements, misspellings, and does not function as expected can have a negative impact on the reputation of the organization. Testing is done in order to detect issues that need to be dealt with before the website goes alive. Reviewing the site on the browsers like Internet Explorer, Firefox, and Safari will let you know where the breaks occur, hence taking appropriate measures.
The site can be launched after all the broken links have been fixed and the necessary adjustments made. Web sites are breathing and living entities. This crystal clearly means that they need constant maintenance and care. Fixing broken links and updating content should be done regularly.
Every business house, irrespective of its size and volume, requires enough space to store the raw materials and finished goods. But with constraint of space and rising rentals, business houses have started making the best use of Altona storage services. Such storage services have become so popular that in Australia there are more than 1100 self storage companies offering storage space of more than 39 million square feet.
A necessity for every class:
The storage service is also called by different names like mini storage, self service storage and storage units. The utility of self storage units is not limited to business enterprises. It is being extensively made use of to keep the household articles too. In short, in this busy world self storage units have become a necessity for various manufacturing units, business enterprises and also for individuals.
The self storage service is an improvement over the conventional warehouses. In the conventional warehouse system, you may have to hire the entire warehouse irrespective of the volume of materials you want to store. Therefore, warehouses were not suitable for those having limited articles to store.
Secured individual units:
The self storage units remove this bottleneck and on the other hand provide various other types of utilities as well. The Altona storage units are individual storage blocks. These blocks are enclosed units and are secured. Some of the storage services provide storage units in more than 70 different sizes. There are air conditioned storage units for keeping perishable articles and medicines. In addition to these, some of the storage services also offer open-air storage services where you can keep a certain specified types of articles.
You manage the storage unit:
As the very name suggests, self storage is basically a ‘Do it yourself’ storage unit. Once you hire the unit, you decide the way in which you want to keep your goods. Normally, most of the Altona storage services provide 24 hours access to the leased storage units.
Keep any item:
Starting from your household articles, like, for example, artifacts, jewelry, furniture, you can store any item in the personal storage Melbourne units. If you are a business enterprise you can make use of the storage units to keep your raw materials, finished goods as well as office records. However, you are restrained from keeping explosives, certain types of chemicals and such other articles explicitly prohibited by the law of the land.
Security of your belongings is one of the issues which are very much relevant to every self storage hire services. The authorities of storage units have made use of modern technology to provide foolproof security system. Most of the storage units have adopted biometric safety standards. In addition to this, you are given the freedom to lock the storage unit using your own lock and key.
Locate the storage units:
This is a world of intense competition and the services of storage hire Melbourne firms provide are not free from such competition. In order to ensure sufficient visibility now, self storage units are getting listed on popular search engines. This helps you to locate popular self storage units like the https://www.publicselfstorage.com.au/altona-self-storage.htm/ operating in your locality. While browsing you may also go through the reviews of the storage units.
Obtaining the best healthcare service available should be the priority of each individual. In fact, one major goal of healthcare is to ensure that the sick are accorded the necessary help they deserve. One special group that needs compassionate, personalized and high quality health care service is the elderly who are ill or disabled. Good news is that at the moment there are home health care workers with the necessary skills to cater for the needs of these boomers.
The decision to have a senior cared for within the confines of the home instead of an aged care facility may not be an easy one to make taking into consideration a number of factors like finding the right person for the job. However, with many trained home health care workers available to offer service, home based care is now more possible. So long as one is able to identify a reputable agency with the right candidates, a senior is able to obtain the right kind of care.
Home healthcare services have their benefits too. These include…
Benefits of Home Healthcare
- Personalized Care – Ailing seniors are able to receive personalized care within the comfort and privacy of their own homes from trained home health care workers. They are able to enjoy their independence and even carry out activities they enjoy without inhibitions. The home environment also provides a sense of belonging and dignity, facilitating recovery. It helps to reduce unnecessary readmissions to health facilities as studies show that with proper home-based care, patients heal faster. Check Arcare for more details.
- Easy Visits by Friends and Family – Aged care health facilities have rules and guidelines on visitations among other things. This at times inconveniences family members working on tight schedules. However, when a senior is cared for at home, it is easy for relatives and friends to pay frequent visits.
- Choice of Caregiver – Family members may decide upon a caregiver based on experience and qualification. This should however, be done cautiously. Even though most people prefer to use independent inhome health care workers to cut on costs, it is advisable to use agencies that follow up on an individual’s past records before recruitment.
- Affordable – At home, only a caregiver’s services are billed unlike in health facilities where almost everything from meals to accommodation gets billed.
In-home Healthcare services
Services offered at home include…
- Management of pain.
- Care for wounds.
- Dietary management.
- Assessment and observation.
- Psychiatric care.
- Physical therapy.
- Speech therapy.
- Occupational therapy.
- Laundry services.
- Cookery services among others.
How to Find a Home Healthcare Worker
Before hiring an in-home healthcare worker, an individual must determine the kind of services the patient needs. If the patient only needs help with a few activities like meal preparation, laundry and dressing up or bathing, home carers can do. On the other hand, if the senior should be aided on medication, wound care and other medical related services, the healthcare providers with training on nursing would be ideal.
Even though most people hire independent homecare givers, working with agencies has proved to be a good option. Agencies often employ high care workers with needed training and screen their staff thoroughly. On days that the caregiver is unable to come, a fill-in is usually brought on board. All the same, it is up to family members to decide upon the caregiver of choice.
Running a business is one of the most essential investments you can make. However, one major thing that makes one panic is expense management. Business management is very tactful and requires considerable accounting services which reduce the expenses. For example, housing and construction is an innovative industry not to be taken lightly, especially when considering the expenses which the construction will incur. This is a high profile business where house rent is a national priority and the accounting services must be the cutting edge. Not only is it important for a bustling metropolis to stay at the forefront of a technological progress but also, building with financial accountability will facilitate the pinnacle stage of bringing up the project to life. Visit MD Trimmer - Accountant Orange if you are looking for a competitive and accurate services,via their website http://mdtrimmerandco.com/. The company will handle everything including general ledger entries, bank reconciliations, payroll, as well as monthly trial balances.
Housing and construction is a fierce project and requires an accurate business planner. MD trimmer offers a wide range of accounting and tax related services. They include:
- Business solutions
- Cash flow forecasting
- Income reporting
- Self-managed super funds
- Partnership Company and trust set up
- Long term payment reporting for tradesmen
There are common inquiries by most individuals in regard to business; for example, a question frequently asked is “why should I hire an accounting firm?” Visit MD Trimmer – Accountant Orange to answer these questions and try out the services offered. These include:
- Time: We save time by working on jobs which you struggle to get done. Thus, you spend more time building your business.
- Errors: We eliminate more errors by filing the tax returns and looking after your accounts provided we understand what is required.
- Invaluable insight: We provide you with useful advice and knowledge when it comes to running your business.
- Equation of contact: We are a one-stop-shop and also provide a wide range of essential services.
- Cost : We are much more affordable.
At the heart of every business like an accounting firm, there should be qualified and aggressive accountants. To archive this goal is not an easy task for all the business individuals. This is mainly because it requires a highly skilled and organized team to make this happen.
However, there are numerous pros and cons to consider before hiring an accountant for your business:
- Your accountant focuses on the success of your business. For instance, the accountant reviews your monthly expenses to create a room and comes up with a way of streamlining your records at a much less time, compared if you were doing the task by yourself;
- Your accountant offers expert advice on everything, such as the pricing structure. At some point, when you need to close or sell your business, they provide you with some tips on the best procedure to follow.
- Accountants don’t work for free. Therefore, this adds more expense to your business.
- There are no guarantees against mistakes. One example, if your accountant fails to transfer your key expenditure and you fail to pick it up, you end up paying more tax than you need to be.
Visit MD Trimmer and Co if you are looking for professionals, who are courteous and are known for better services. Generally we have the potential to offer the highest and quality services to all clients. This is mainly because we have a team of skilled and certified accountants.
The technical description of a plotter according to the ‘Computer Hope’ is “a computer hardware device that is used for printing vector graphics. As opposed to the series of dots that signify the other forms of printing, here, there is a printing tool like a pen or marker that draws continuous lines to obtain the outputs”. The website goes on to define the advantages of using plotters. The main benefit is that the plotter can be used to get printouts on large-sized sheets of paper with the same high resolution possible with other smaller printing machines. If you are using plotters, you will need the services of good plotter repair technicians if and when the plotters break down.
Experience Essential to Attend to the Machines
The plotters, in any case, belong to the higher end in terms of the technology involved as well as in terms of the professional use they are meant for. This definitely means they should be attended to by professional plotter printer repairs technicians. Not only would you want them to be skilled professionals, but they must also possess sufficient experience in the same line. The agency you have sought out for Canon plotter repairs in Sydney should also be preferably having many years of handling plotters. Only then will they be able to respond to fault complaints and solve them quickly, letting you carry on with your work with a minimum plotter breakdown.
Have Them Serviced Regularly
Plotters, particularly Canon products, need to be maintained properly by the users and the company by supplying what is termed as ‘Canon CarePAK Solutions’ once you buy the product and register it with the company online. As authorised plotter service providers, the repair agency will also have the details. The broader objective is to ensure that the machines are handled by the users’ end in the proper way so that the need to call in the plotter repair technicians is minimised.
Maintenance Agreements Work Better
The industry practice is that the companies encourage buyers of such critical office equipment, like plotters, to sign a long-term agreement with the company’s authorised repairs and servicing agency. This agreement would put the bonus on athe agency to ensure that the plotter’s maintenance is handled by them. The plotter repair technicians and the agency they are a part of will then be responsible to provide the spares needed and to put in the labour needed to maintain your plotters trouble-free.
Pick the Suitable Service Partner
Sydney is a vast place with the city and the suburbs spread over several kilometres. Depending on where you are located, you will have to pick the Canon authorised plotter servicing and repairs agency to attend to your equipment. These are time bound assignments and you would want your complaints to be attended to on priority and solved within the first visit itself.
Use of professional printing solutions like plotters requires enlisting the services of a good service agency which has competent professionals to take care of the regular upkeep of the machines and attend to the repairs when needed. For more detailed information online, log on to the Internet (check : https://gom.com.au)
- Interruption of business
- Damages to business goods and money
- Employer’s liability and many others
Back in 1893, a man was investigating a meteor that had crashed in Canyon, Diablo Arizona when he chanced upon something precious. The stones were absolutely brilliant inside of the meteor. They glittered like diamonds but they couldn’t possibly be diamonds, could they? Probably not, so then they thought they must be crystals. In 1904 it was finally figured out what these gorgeous stones were. They were tested and found to be silicon carbide. They were named Moissanite after the man who discovered them, Henri Moissan. Moissanite can be found in the United States in only a few places, and in the upper mantle of rock areas. It is a lot rarer than diamonds and thus very precious. In fact, it is rarer than many of the prized gemstones that we have today. This glittering gemstone which is over 120 years old is now making a comeback. People all over the US and the world are buying the Moissanite rings at Moimoi Fine Jewellery.
What is the difference between diamonds and Moissanite
Moissanite and diamonds look very similar. So similar it is hard to tell them apart unless you are a professional jeweler. The difference is that Moissanite has a double reflection when you look underneath the facets of the ring. You can see it very clearly. A diamond only has a singular reflection. When you do standard tests, Moissanite rings at MoiMoi Fine Jewellery show up as diamonds in many tests. They are an incredibly hard stone. Another way to tell whether it is a diamond or Moissanite is by looking at the outside edges and seeing if the girdle is polished. The weight of a diamond is almost the same carat for carat as a moissanite. That is also something that is incredibly rare because a diamond is very heavy and very hard.
Are Moissanites like Cubic Zirconia?
The problem with being a beautiful diamond-like stone like Moissanite rings from MoiMoi Fine Jewellery is that it is likely to be compared to the cubic zirconia. It is just the belief amongst many buyers that anything that looks like a diamond but isn’t one, must be a cubic zirconia. That certainly is not true and Moissanite compares in price to tanzanite, emeralds, rubies and sapphires in that range of quality. It is an amazing gem all on its own merit.
Moissanite as an engagement ring
Moissanite rings at MoiMoi fine Jewellery definitely earned the reputation for being a stone in its own class. As far as fire quality, most moissanite rings at MoiMoi fine Jewellery have more fire than their diamond counterparts.
MoiMoi Fine Jewellery
Get Moissanite rings at MoiMoi Fine Jewellery. If you have been considering something different than a diamond and quite unique but still as prized as diamond, then the moissanite rings will be perfect for you. On average, it is generally much affordable. You can get something much larger with just as much firepower. So instead of getting a half carat high-quality diamond, you could get a 2 carat gorgeous high-quality Moissanite. You will definitely put a smile on your loved one’s face. Check out moissanite rings at MoiMoi Fine Jewellery at http://www.moimoi.com.au/category-m-collection-57.aspx
Defrosting refrigerators and freezers is a maintenance practice that should be done occasionally by people who own these appliances. The only interesting thing is that some of them don’t know why defrosting is important. People with the older models of these appliances should highly esteem defrosting since it improves efficiency and extends longevity. Although most modern freezers have ‘defrost’ cycles, there is still a need to defrost them manually. Buying or renting any of the fridges Melbourne has today would be a good thing and defrosting it regularly would be crucial in the following ways.
Creates More Space
A freezer without enough storage for what you need to keep there won’t be helpful. If ice accumulates too much in the freezer, it occupies the space you could have used to keep what you want to preserve. It is normal for ice to build up even in commercial fridges, but you should monitor it and defrost it before it becomes a problem. After defrosting the ice, you may be surprised to see how much space has been occupied. This helps you store more frozen goods in good condition until the time of use.
Any freezer that is not efficient serves no purpose at all. Buying an inefficient freezer could be the last thing you could imagine doing. Efficiency is determined by the ability of the freezer’s components to exchange heat within the system. When ice builds up in a freezer, heat exchange is barricaded. Where possible, it is important to defrost the ice before its thickness grows to about a quarter inch. People who don’t inspect their freezers occasionally get surprised to see the ice with more than the recommended thickness. You should know the different ways you can use to enhance efficiency before you buy or rent a freezer. More information at Cold Display Solutions.
Eliminates Bad Odors
It is true that most bacteria thrive well in warm environments, but some still do well in freezing environments. This is a fact that every person with a freezer at home or intending to buy one should know. The awful odor you may find emanating from the used freezer for sale could be due to these bacteria. Although wiping your freezer with a cloth could be one way of eliminating these bacteria, nothing can work more effectively than defrosting the accumulating ice. It is not advisable to use disinfectants and chemicals to defrost the ice since they may harm your food.
Unclogs Condensation Drains
However much you would wish to keep your freezer in a particular condition, there are processes you can’t control. For instance, it is hard to control condensation in freezing appliances and refrigerators. Condensation usually forms on the coils of your freezer and drips and flows out through the freezer’s drainage lines. Your freezer will begin to leak once the drainage lines freeze. However, these leaks would stop once you defrost the appliance since defrosting is one way of unclogging drainage lines of most fridges Melbourne has today.
The ice you find in your freezer is good in preserving your foods and other products. However, ice is only important if it doesn’t exceed the recommended quantity. It is always important to consult professionals who know how to maintain the fridges Melbourne has today and probably allow them to defrost the ice therein. If you defrost it in the wrong way, you may damage its other delicate components and systems. Visit us at http://coldsolutions.com.au/index.php.
โลโก้คือเครื่องหมายหรือสัญลักษณ์ที่สร้างเอกลักษณ์ให้กับสินค้าหรือแบรนด์ ในการเริ่มต้นการประกอบธุรกิจใดๆก็ตาม สัญลักษณ์ของแบรนด์หรือโลโก้นั้นมีความจำเป็นอย่างมาก และหากโลโก้นั้นสามารถทำหน้าที่สร้างความเฉพาะตัวของแบรนด์ ได้ จะส่งผลดีต่อแบรนด์เป็นอย่างมาก เพราะจะทำให้ผู้บริโภคเกิดความเชื่อมั่น เกิดความเข้าใจในตัวสินค้าและยอมรับในตัวสินค้า และที่สำคัญคือความต้องการที่จะสร้างให้ผู้บริโภคเกิดความรู้สึกประทับใจ แม้ว่าเรื่องของเอกลักษณ์ของโลโก้ จะไม่ใช่สิ่งเดียวที่เกี่ยวกับการสร้างแบรนด์ แต่เรื่องของแบรนด์กับเอกลักษณ์ เป็นเรื่องที่ต้องเกิดขึ้นควบคู่กันอยู่เสมอ เราสามารถสร้างแบรนด์ให้โดดเด่นได้ด้วยกานสร้างเอกลักษณ์ให้กับแบรนด์ ด้วยการ ออกแบบโลโก้ อย่างมีเอกลักษณ์ที่ผู้บริโภคสามารถจดจำได้ โลโก้ที่ดีที่ดีต้องสามารถสื่อตัวตนของแบรนด์ได้โลโก้ต้องเป็นที่จดจำต้องสื่อได้แม้ไม่ได้ใช้สีสันและต้องสามารถสื่อได้แม้ขนาดเล็กๆ
หลักในการ ออกแบบโลโก้ ต่างกับการออกแบบกราฟฟิกทั่ว ๆ ไป ตรงที่ ออกแบบโลโก้ จะต้องนำไปใช้กับแบรนด์ กับสินค้าของลูกค้า เพราะฉะนั้นจึงต้องคำนึงธุรกิจว่าจะลงสื่อไหนบ้าง หรือคำนึงถึงลูกค้าว่าจะจดจำได้ง่ายขนาดไหนซึ่งหากเราต้องการสร้างเอกลักษณ์ให้กับแบรนด์ ปัจจุบันมีนักสร้างแบรนด์มืออาชีพอยู่มากมายที่สามารถให้คำปรึกษาที่ดีได้กับเจ้าของธุรกิจ นักสร้างแบรนด์มืออาชีพ จะรู้ดีว่าจุดเริ่มต้นในการสร้างแบรด์นั้นไม่ใช่เริ่มที่ ออกแบบโลโก้ เพียงอย่างเดียว นักสร้างแบรนด์มืออาชีพ จะเริ่มต้นด้วยการ วิจัย และศึกษาเกี่ยวกับธุรกิจ บริษัทของลูกค้าคุณว่า ทำเกี่ยวกับอะไร และดูว่าคู่แข่งของบริษัทลูกค้าคุณเป็นอย่างไร ช่วยวางจุดยืนและทิศทางของแบรนด์ สร้างแผนในการดำเนินธุรกิจที่ถูกต้องกับสินค้าของคุณ หลังจากได้ Brief จากความต้องการของเจ้าของกิจการ และ Research ทิศทางของตลาด ซึ่งทั้งสองขึ้นขั้นตอนนี้เป็นส่วนที่สำคัญก่อนจะเริ่ม ออกแบบโลโก้ เพราะว่า ออกแบบโลโก้ จะออกมาเป็นรูปแบบอย่างไรนั้น ขึ้นอยู่กับความคิดสร้างสรรค์ และแรงบันดาลใจ มาช่วยในการออกแบบ ซึ่งนอกจากวิธีการข้างต้นก่อนการ ออกแบบโลโก้ นั้นนักสร้างแบรนด์มืออาชีพส่วนใหญ่จะมีแนวคิดพื้นฐานเกี่ยวกับการ ออกแบบโลโก้ ที่พอสรุปได้ 5 หลักการที่เจ้าของธุรกิจควรทราบเช่น ฟร้อนต์แบบไหนสื่ออารมณ์แบบไหน การใช้สีและอารมณ์ของสีด้วย เช่น สีแดง ให้ความรู้สืกมั่นคงมีอุดมการณ์ และความกระตือรือร้น การเลือกเลือกรูปทรง ผู้ประกอบการต้องรู้ก่อนว่าอยากให้ออกมามีอารมณ์แบบไหน ซึ่งอารมณ์ที่เลือกก็ควรจะสอดคล้องกับหน้าตาของแบรนด์และความหมายของโลโก้ นักออกแบบโลโก้ ที่ดีไม่ใช่แค่โลโก้ที่เอาชื่อแบรนด์มาจับคู่กับรูปทรงต่างๆเพียงเท่านั้น นักออกแบบโลโก้ ต้องเข้าใจว่าแบรนด์ทำธุรกิจเกี่ยวกับอะไร มีอัตลักษณ์อย่างไร มีทิศทางในตลาด อย่างไร ถึงจะออกแบบมาเป็นโลโก้ที่ดีได้ โลโก้มีอายุการใช้งาน แน่นอนว่าทิศทางของแผนการตลาดจะเปลี่ยนไปอยู่เรื่อยๆ เจ้าของกิจการควรแน่ใจว่า ในอีก 5 หรือ 10 ปี โลโก้ของเราจะยังดูดีอยู่มั้ยและสอดคล้องกับทิศทางการตลาดขององค์กรอยู่หรือไม่ ทั้งหมดนี้ไม่ได้เป็นกฏตายตัวที่เจ้าของกิจการต้องยึดถือ เพียงแต่เป็นแนวทางในการเริ่มต้นธุรกิจด้วยการสร้างแบรนด์จากการ ออกแบบโลโก้ ซึ่งก่อนจะมีโลโก้ที่ดี เจ้าของกิจการควรเริ่มต้นจากการมีนักสร้างแบรนด์มืออาชีพเป็นที่ปรึกษาซึ่งจะสามารถช่วยให้จุดเริ่มต้นในการทำธุรกิจของคุณเป็นเรื่องง่ายขึ้น
A heart attack is one of the common causes of death worldwide and this can occur any time of the day. If you experience a heart attack, you should act quickly in order to maximize your chance of survival. Knowing how to spot signs of a heart attack especially when you are alone may help save your life in the long run. However, if you suspect that you have cardiac problems, you need to visit doctors in Brisbane that specialise in cardiology to provide you with correct intervention and management.
Doctors in Brisbane will advise you to watch out for these symptoms for you to be aware if you are having a heart attack:
- Severe chest pain at the central part or left part of your chest. This can usually last for at least 20 minutes. The pain may also travel to your neck or jaw, as well as your left upper arm.
- Profuse sweating and a really bad feeling of impending doom.
When you notice these classic symptoms of a heart attack, immediately call for help. No need to pretend that you are doing fine when you feel really bad. You need specialised treatment as soon as possible in order to save your heart muscle. If you are within Brisbane area during the attack, ask someone to take you to the nearest medical centre George Street, Brisbane has today for immediate care.
Beware as well of other symptoms such as shortness of breath, feeling sick to your stomach, dizziness or lightheadedness and anxiety as some people experience these prior to a heart attack. Once you have a heart attack, you should act as quick as possible. Below are suggestions from experts on what you should do during a heart attack. Check SmartClinics for more details.
- Stop whatever you are doing, go to a safe place like a couch and call for medical help.
- If you are driving, pull to the side of the road and call 911 or similar service. If you cannot pull to the side of the road, make sure to put your hazard lights on to alert other drivers. You can even alert someone to take you to the nearest medical centre city wide for you to receive immediate care.
- If you are on an airplane, notify the flight attendant right away. They carry medication on board that may help you survive. They can also ask if there is a doctor on board who might perform CPR if necessary.
- Coughing repeatedly will not really help unless your heart is suffering from an abnormal reflex that causes it to beat very slow. Applying pressure on the chest area will unlikely help either unless you are having a cardiac arrest.
If you are taking any maintenance meds, like nitroglycerin, take one dose at the onset of the attack and wait for help to arrive. You can also take aspirin if recommended by doctors in Brisbane. There have been studies that people have a higher chance of survival when taking aspirin. Chew one tablet slowly while waiting for help to arrive. However, be sure to talk to a qualified GP Brisbane City has today for the type of drug you should take in case you might be having a heart attack.
While you are waiting for help to arrive, you have to minimise your activity. Do not panic and stay calm. Exert as little effort as you can to improve your chances of survival. For more info, visit https://www.smartclinics.com.au/location/george-street/
Among the easiest businesses to start today in large towns or cities is a courier company. For people who like driving and moving about, this is it. This is because the requirements are easy to assemble as all you need is a reliable means of transportation like a car or motorbike depending on mileage you intend to cover. Skills required also are minimal like good driving skills and basic math and English so that you can do paperwork and follow directions. Besides that, no formal qualifications are necessary when starting out in this kind of business. Personal attributes like good communication skills, reliability, honesty and ability to work unsupervised are, however, necessary to gain and maintain customers. Here are easy steps to starting one.
1. Have a spare room in your home where you will work as your office for paperwork and keeping files. You can also use it as your dispatch center.
2. Create a name for your small business and get a license, including a vendor’s license as it will be necessary for collecting sales tax from customers.
3. Identify the type of customers you would like to deliver your services to e.g. residential or business customers. It’s also important to identify the type of packages you will be picking up and delivering, including the weight limits.
4. Compare the rates of a competitive courier company on sizes, client types and mileage within your location to determine a good rate for your services.
5. it’s important to market your business so that you can get many clients. You can do this by starting a website and placing it on various search engines like google.com. Furthermore, create business cards and put your contact information, including website and phone numbers where people can contact you. Brochures, fliers, advertisements in the local magazines and use of social media platforms like Facebook are also very instrumental in marketing your business at a cheap cost.
6. Start procuring clients by visiting schools, hospitals and even small business and leaving them with your business cards and brochures. Convincing them why your services stand out over other large and known companies would also go a long way in getting your clients.
7. Start preparing for pickups and deliveries when customers begin to make calls. Also important is to maintain a record of all the pickups and deliveries made; just in case anything pops up related to your service delivery. Punctuality is pertinent when picking up or making deliveries; it keeps customers coming back.
8. As business expands you can hire other drivers, employ people to manage the phone calls and someone at a dispatch center to handle small deliveries while you focus your attention on signing the big fish like business corporate on long-term contracts.
What makes a courier company easy to start is the fact that it does not require formal qualification, requires minimal capital to start and only skill required is good driving record and a license. With those, you are good to start your own business.
Since the beginning of art as we know it, the human body has been central to artistic concerns.
Classical sculpture set the bar very high in exploring the representation of bodies, and the history of the medium over the past millennium reflects this heritage.
However, by the end of the 19th century, although other artforms were breaking away from classical naturalism, sculpture was becoming moribund and restricted to forms of monumentalism.
And then along came Auguste Rodin. Here is the genius of Rodin: that he was able to blend past mastery with avant-garde artistry. In so doing, he practically single-handedly laid the ground for a century of innovation.
It is this heritage that has inspired Versus Rodin: bodies across space and time, the latest mini-blockbuster to come out of the Art Gallery of South Australia.
The exhibition displays artworks referencing human bodies from 65 (mostly living) Australian and international artists in discrete groups that range across seven related themes, all of which can claim lineage back to Rodin’s oeuvre.
To make this point explicit the curator, Leigh Robb, has dispersed throughout the exhibition the Gallery’s collection of Rodin’s work, the most comprehensive in the Southern Hemisphere.
As the title implies, the exhibition has been conceived of as accommodating both an homage to Rodin and a celebration of his particular obsession – the human body.
It’s a highly diverse collection. Of particular interest are four works by the very prolific and successful British sculptor, Antony Gormley, who makes no bones about the significance of Rodin’s contribution to sculpting the figure. He’s quoted in a brochure accompanying the exhibition,In this exhibition Rodin is credited as the source, indeed the Ur sorcerer, of bodily representations as they have evolved over the past century. Simultaneously, Versus Rodin is predominantly an exhibition of contemporary art, with a curatorial tug of the forelock in the direction of the French master.
Bodies as art objects
It’s this engaging duality which sets this exhibition apart from the postmodern obsession with the body. Here, the human form is not the site of psychoanalysis, political discourse or even sexual speculation: bodies are explored as art objects in and of themselves.
Installation view Versus Rodin: bodies across space and time. Art Gallery of South Australia, 2017
The curators have closely read Rodin’s influences, methods and outcomes, selecting works that provide contemporary counterpoints and contrasts with his extraordinary expressive qualities.
The potential pitfalls of such an exercise are manifold, especially given the size of the supporting cast of artworks. A more risk averse curator might have gone for a sparser effect, selecting fewer works with a less contemporary flavour.
Such sheer variety runs the risk of obscuring the exhibition’s intent, but the exhibition is arranged in a series of galleries, each with its own discrete orientation – the classical body; the fragmented body; the erotic body, and so on. The gathering of works under these particular headings, in association with Rodin’s sculptural meditations on the human form, creates a coherent organising principle.
Ben Leslie’s chainsawed and chopped timber sections with protruding steel reinforcing, have an association with the sculptural detritus evident in photographs of Rodin’s studio. In one particular instance the materiality of Leslie’s Joint Study echoes the truncated brutality of Rodin’s Walking Man.
In the context of this rich juxtaposition of artworks such comparisons occur spontaneously, although, it would be fair to say that many of these artists would never have considered the possibility of a Rodinesque thread running through their work. But Leigh Robb’s curatorial premise is that all artists, post Rodin, who work or have worked with the body, as a fundamental point of reference, have an affinity of kind with the French master.
Robb is also the inaugural curator of contemporary art at AGSA, and in this capacity she has delivered on three counts. She has successfully rehabilitated the Gallery’s collection of an early modernist artist, who, while greatly important in France, has never really been of more than academic interest in Australia.
She has delivered a fascinating collection of mostly contemporary artefacts, which, like the works of Rodin, have their inspiration in the human form. In some places it could be argued she’s drawn something of a long bow, but that’s her prerogative and she has taken full artistic licence and run with it.
She has also placed the works of local, emerging artists alongside of the likes of Anthony Gormley, Louise Bourgeois and Bill Viola and by so doing has nailed down a precedent that should never be forgotten.
Without doubt, Robb has discovered how to display the Rodin sculptural collection to its full potential. Surrounded by their more impudent successors, the bronzes take on a new and quite wonderful glow. This in turn gives aesthetic gravitas to the more contemporary multi-media.
In the wake of Abstract Expressionism, a number of painters developed strategies that extended the life of painting while simultaneously pointing to its inevitable demise. Jasper Johns’s flags and targets were epistemological cul-de-sacs—the image they portrayed could not be separated from their material qualities, literally, as flag or target (1998.329). Like his colleague Robert Rauschenberg, Johns revived concerns of the prewar avant-garde in a postwar context, but in a more conceptually provocative manner in his fusion of two previously antithetical paradigms, that of Duchamp’s readymade with notions of abstraction and the grid from Malevich and Constructivism. Slightly later, Frank Stella created paintings from programmatic arrangements of lines that radiated outward to determine the overall shape of the canvas; all compositional and expressive decision making had been suppressed in favor of the execution of an idea. As the artist’s famous tautology went: “What you see is what you see.”
By 1962, the idea for a linguistic work of art had been proposed by artists associated with the Fluxus collective, particularly in the event-structures of George Brecht, where a simple phrase or directive (one piece was entitled and consisted of the word EXIT) could be enacted by the viewer in an infinite variety of ways. In that same year, the California painter Ed Ruscha used this principle to create the book Twentysix Gasoline Stations, in which he first came up with the title, then proceeded to photograph the subject on one of his road trips from Oklahoma City (his hometown) to Los Angeles, his adopted city. The work of art was to be the book itself, simply but carefully designed, whereas the photographs inside showed no traces of aesthetic decision making at all, as if the artist had merely pointed the camera out the car window in order to fulfill the requirements of the textual phrase. In another book from 1966 entitled Every Building on the Sunset Strip, Ruscha joined together separate photographs of each structure to create a fold-out version of the street itself. With characteristic humor and elegance, Ruscha had extended Jasper Johns’s notion of the completely self-referential object into the realm of mass-produced commodities.
Ruscha’s books of photographs (1970.590.5) introduced the medium as a central aspect of Conceptual Art. Bruce Nauman’s Photograph Suite (popularly known as “Eleven Color Photographs”) of 1966 were comic enactments of puns and wordplay such as “Waxing Hot” (showing hands moving over a bright red sculpture of the word) or “Bound to Fail” (showing the roped torso of the artist from behind) that combined sculptural form, linguistic content, and photographic staging. Dan Graham’s Homes for America, published in the December 1967 issue of Arts magazine, looked at first sight like a bland sociological tract on postwar cookie-cutter housing, but was actually a sly comment on the industrial coloring and geometric structures of then-current Minimalism; like Ruscha’s books, the work was inextricably tied to its status as an article in a mass-produced and circulated publication. This idea of attaching the work of art directly to the channels of distribution and publicity that constituted its inevitable fate as a commodity reached its most pointed use by Martha Rosler for her series House Beautiful: Bringing the War Home, in which she hijacked lifestyle magazine photography to devastating effect (2002.393).
Another example of Conceptual Art’s uniquely self-critical tendencies can be seen in the predilection for bureaucratic forms by artists such as Robert Morris and Douglas Huebler. In works like Cardfile (1962) and Document: Statement of Aesthetic Withdrawal (1963), Morris avoided all traditional signifiers of the work of art; this turning away from the viewer served as a darkly effective counterbalance to the more affirmative gestures of Happening and Fluxus artists, who envisioned the total liberation of the viewer from the restrictive codes of society. Douglas Huebler (2004.51a,b) grouped his works into preestablished categories—Duration (involving the passage of time), Location (involving specific sites), and Variable (such as verifying the existence of every living person on the planet via photography), pieces consisting of typed statements combined with deadpan photographs that documented the results of the linguistic directive. Each work was a unique instance of dipping into the vast ocean of measurable data—people, places, and their transformation over time—that only highlighted the absurdity of the attempt.
On Kawara’s work represents perhaps the purest strain of Conceptualism, in that he most fully and consistently erased the boundary separating art production and everyday life. His most famous project is his Today series (begun 1966), paintings that consist solely of the date on which they were made, in the language of the city in which they were painted, against a monochrome background; each painting had to be completed by midnight of the day it commemorated or it was destroyed. In these seminal works, process, form, and content become one, reconciling existentialist notions of present-ness with a Zen-like erasure of self through meditative, repetitive acts. He also created a series of “autobiographical” works that chart the daily events and rituals so carefully excised from the Today paintings, including I GOT UP, I READ, I WENT, I MET, and telegrams responding to professional inquiries that read simply I AM STILL ALIVE. Tracing his passage through the ubiquitous, yet usually invisible, systems of measurement (map, calendar, clock) and communication (postcard, telegram) that structure everyday life, the artist accumulates abstracted signs of his own presence—an archive of the self—to test the limits of self-expression within the structures of modern society.
Roman architecture was unlike anything that had come before. The Persians, Egyptians, Greeks and Etruscans all had monumental architecture. The grandeur of their buildings, though, was largely external. Buildings were designed to be impressive when viewed from outside because their architects all had to rely on building in a post-and-lintel system, which means that they used two upright posts, like columns, with a horizontal block, known as a lintel, laid flat across the top. A good example is this ancient Greek Temple in Paestum, Italy.
Since lintels are heavy, the interior spaces of buildings could only be limited in size. Much of the interior space had to be devoted to supporting heavy loads.
Roman architecture differed fundamentally from this tradition because of the discovery, experimentation and exploitation of concrete, arches and vaulting (a good example of this is the Pantheon, c. 125 C.E.). Thanks to these innovations, from the first century C.E. Romans were able to create interior spaces that had previously been unheard of. Romans became increasingly concerned with shaping interior space rather than filling it with structural supports. As a result, the inside of Roman buildings were as impressive as their exteriors.
Materials, Methods and Innovations
Long before concrete made its appearance on the building scene in Rome, the Romans utilized a volcanic stone native to Italy called tufa to construct their buildings. Although tufa never went out of use, travertine began to be utilized in the late 2nd century B.C.E. because it was more durable. Also, its off-white color made it an acceptable substitute for marble.
Marble was slow to catch on in Rome during the Republican period since it was seen as an extravagance, but after the reign of Augustus (31 B.C.E. – 14 C.E.), marble became quite fashionable. Augustus had famously claimed in his funerary inscription, known as the Res Gestae, that he “found Rome a city of brick and left it a city of marble” referring to his ambitious building campaigns.
Roman concrete (opus caementicium), was developed early in the 2nd c. BCE. The use of mortar as a bonding agent in ashlar masonry wasn’t new in the ancient world; mortar was a combination of sand, lime and water in proper proportions. The major contribution the Romans made to the mortar recipe was the introduction of volcanic Italian sand (also known as “pozzolana”). The Roman builders who used pozzolana rather than ordinary sand noticed that their mortar was incredibly strong and durable. It also had the ability to set underwater. Brick and tile were commonly plastered over the concrete since it was not considered very pretty on its own, but concrete’s structural possibilities were far more important. The invention of opus caementicium initiated the Roman architectural revolution, allowing for builders to be much more creative with their designs. Since concrete takes the shape of the mold or frame it is poured into, buildings began to take on ever more fluid and creative shapes.
The Romans also exploited the opportunities afforded to architects by the innovation of the true arch (as opposed to a corbeled arch where stones are laid so that they move slightly in toward the center as they move higher). A true arch is composed of wedge-shaped blocks (typically of a durable stone), called voussoirs, with a key stone in the center holding them into place. In a true arch, weight is transferred from one voussoir down to the next, from the top of the arch to ground level, creating a sturdy building tool. True arches can span greater distances than a simple post-and-lintel. The use of concrete, combined with the employment of true arches allowed for vaults and domes to be built, creating expansive and breathtaking interior spaces.