Successful ecommerce websites know and understand the rules of retail business to succeed. However, planning and execution are two completely different things. You need to work with an experienced and skilled Magento ecommerce Leicester company to help put your vision into reality. If you plan on hiring an ecommerce web design company, here are ten rules to incorporate into the design: Rule 1: Showcase the product prominently. Your products are at the heart of your website. Make sure your customers know what you have to offer when they go to your website. Web users do not have the luxury of time to figure out for themselves – you need to make that information readily available for them. Rule 2: Refine their options. You need to put products into categories to make browsing easier and more convenient. The best ecommerce services simplify the process for your customers. And your customers will be pleased with their overall shopping experience because of that. Rule 3: Make the search bar accessible. The most effective Magento ecommerce Leicester companies know that the search bar is of utmost importance. Hence, it must be easily seen from the home page, just in case they did not find what they were looking for. This is also another effective trick to keep them on your website. Rule 4: Use quality photos. Visuals as well as the content strategy behind them are vital in an ecommerce website. Hence, you need to utilize this to the fullest by providing quality photos of your products and a good design scheme overall to attract your customers’ attention. Rule 5: Like the search bar, make the shopping cart accessible. This will enhance the shopping experience to make it easier for your customers to add items to their cart. Rule 6: Provide easy navigational tools within your website. This is one of the most challenging aspects of an ecommerce website, especially for websites with over a thousand products in their inventory. A drop down menu with a list of categories makes it easier to browse through this massive inventory without looking like a clutter. Rule 7: Display product information intuitively. It is important for consumers to know they have options. Hence, you need to provide sufficient description of the product and other options such as sizes, colors, etc. The Add to Cart button should be visible to the product page as well. Rule 8: Establish your credibility. Companies offering ecommerce services Leicester has today will help you choose a design that will reinforce your company’s identity. Do not be afraid to infuse some personality into your web design. At the same time, make contacting your company easy by providing easy access to contact information. There are several challenges involved in designing an ecommerce website. However, you need to hire a professional to not only help your business website look professional and appealing but to maximize conversions. Ultimately, building a website online is hinged on helping your business succeed. You can hire expert Magento ecommerce Leicester professionals to handle the development process for your website. For more details, you can check out this company and their services at http://www.leicesterwebsitedesign.com/ecommerce.html.